Ariat jeans are expensive because they are made from premium materials using ethical manufacturing practices and specialized equestrian-focused design. Ariat also has higher costs due to its brand reputation, limited production, and investment in retail stores and innovation.
Ariat is a popular brand known for its high-quality jeans and other western apparel. However, many people are surprised when they see the high price tags on Ariat jeans, with some pairs costing over $100. So why exactly are Ariat jeans so expensive? There are several reasons that contribute to the premium pricing of these popular jeans.
Top 10 Reasons Why Ariat Jeans Are So Expensive
1. Premium Materials
Ariat jeans are made from high-end denim fabrics like premium cotton, polyester and spandex blends. These materials are more durable and comfortable than cheaper denim. The stitching and hardware on Ariat jeans is also high quality, making the jeans last longer.
2. Unique Technology
Ariat incorporates state-of-the-art technology into its jeans to make them more comfortable and functional for riding horses. This includes moisture-wicking and odor-fighting fabrics as well as flexible materials that allow for free movement. Ariat also uses patented U-Turn Entry System technology for easy on/off.
3. Ethical Manufacturing
While many jeans brands have moved production overseas to cut costs, Ariat jeans are proudly made in the USA and other countries with good labor standards. Ethical manufacturing results in higher production costs that are passed onto the consumer. However, it also results in better quality.
4. Equestrian Heritage
As an equestrian-focused brand, Ariat gears its jeans towards horse riders. The jeans are designed to be comfortable in the saddle and able to withstand everyday wear and tear. This specialized equestrian design and engineering adds to the cost compared to regular fashion jeans.
5. Rugged Construction
From reinforced belt loops and embroidery to triple-stitched seams, Ariat jeans are made with a rugged construction meant to outlast regular jeans. More material, stitching and reinforced stress points create an extremely durable jean, but also drive up the price.
6. Signature Styling
Ariat jeans feature signature design elements like contrast stitching, embroidered back pockets and brushed metal hardware. These small styling details require additional manufacturing steps and material costs compared to plain jeans. But they give Ariat jeans a recognizable premium look.
7. Limited Production
Many jeans brands aim for mass market production to lower costs. Ariat produces its jeans in smaller batches at its own facilities. While this raises costs due to smaller economies of scale, it allows Ariat to maintain better quality control.
8. Brand Reputation
Over 25 years, Ariat has built a reputation for high-quality performance equestrian gear. People expect premium materials and construction from the Ariat brand. This allows the company to command higher prices than lesser-known labels. Consumers are willing to pay more for the Ariat brand name.
9. Specialized Retail Stores
Rather than just mass retailers, Ariat invests in specialized equestrian stores to showcase its products. These smaller boutique stores have higher retail costs that get incorporated into pricing. But they offer customers a high-end shopping experience befitting the Ariat brand.
10. Innovative Designs
Ariat continually updates its jeans with innovative features, latest fabrics, on-trend washes and new fits. These R&D and design costs allow Ariat to keep releasing jealousy that customers want. But the innovation adds to the production expenses.
Is Ariat jeans a good brand?
Yes, Ariat is considered a top brand for high-quality jeans and apparel geared specifically for equestrian and western wear. They are known for their premium materials, durable construction and innovative technology.
Are Ariat jeans good?
Ariat jeans are regarded as very good jeans due to their comfort, performance, and durability. They are specially designed for riding with features like stretch fabrics and U-Turn Entry System for ease of movement.
Are Ariat jeans worth the price?
For loyal customers and serious equestrians, Ariat jeans are worth the high prices thanks to their premium materials, quality construction, and riding-specific design. The brand reputation also commands value.
Where to buy Ariat jeans?
Ariat jeans are sold on the company’s website as well as through authorized retailers like boot barns, tractor supply stores, and specialty equestrian shops. They are not usually found in regular department stores.