Clarks shoes are expensive because they use high quality materials, handcraft each pair, invest in technology and innovation, maintain ethical practices, have a long-standing reputation for quality, offer extensive shoe varieties, distribute globally, spend heavily on marketing, see high demand from loyal customers, and above all are renowned for unparalleled comfort and support.
Clarks shoes have been around since 1825 and are well known for their comfort and quality. However, many people wonder why they come with a heftier price tag compared to other shoe brands. There are several reasons why Clarks shoes are more expensive.
Top 10 Reasons Why Clarks Shoes Are Expensive
1. Premium Materials
Clarks uses high quality leathers and other materials in their shoes. Many of their shoes feature full-grain or nubuck leathers which are soft and durable.
They also use latex cushions and ortholite footbeds for maximum comfort. The premium materials definitely contribute to the higher prices.
2. Handcrafted Production
While some shoe brands rely heavily on machine production, Clarks still handcrafts many of their shoes. Skilled shoemakers carefully stitch and assemble each pair.
This artisanal production requires more time and care, hence the higher costs. Many customers appreciate the human touch.
3. Technology and Innovation
Clarks incorporates innovative technologies into their shoes such as advanced cushioning systems and ergonomic designs.
Developing these technologies requires significant investment. The research and development costs are passed along in the retail price.
4. Ethical and Sustainable Practices
Clarks has committed to ethical production methods and sustainability. They use eco-friendly materials and processes. Clarks audits its suppliers to ensure good working conditions. While ethical practices are worthwhile, they do come at a cost. Clarks absorbs these costs rather than compromising ethics to lower prices.
5. Brand Legacy and Reputation
As one of the oldest shoe companies, Clarks has spent decades building a legacy of excellent craftsmanship and comfort.
That long-standing positive reputation allows them to command higher prices. Consumers trust the brand and are willing to pay more knowing they’re getting proven quality.
6. Large Range of Shoe Styles
The wide selection of Clarks shoes across many categories and styles requires significant inventory and product development costs.
From dress shoes to boots to sandals, they have diverse offerings for men, women and children. Those expenses contribute to higher prices.
7. Global Distribution Network
Clarks has an extensive global retail presence across dozens of countries. Operating stores worldwide and supplying them with inventory is expensive compared to brands with smaller distribution. The costs of running this large retail network get incorporated into the pricing.
8. Marketing and Brand Awareness
Maintaining public awareness and marketing their shoes around the world does not come cheap. Clarks spends considerably on advertising and promotion to uphold its brand image. These efforts reinforce the perception of quality and value.
9. High Demand and Brand Loyalty
The high demand for Clarks shoes allows them to maintain premium pricing. Many devoted customers come back again and again.
When people are willing to pay the higher prices, there’s no incentive for Clarks to lower them. The brand loyalty supports the pricing strategy.
10. Superior Comfort and Support
Above all else, Clarks’ reputation for unmatched comfort and support justifies the higher costs for many customers. People often say Clarks are the most comfortable shoes they’ve ever worn.
For those who are on their feet all day or have foot issues, paying more for shoes that reduce pain and fatigue is worthwhile. This level of comfort is Clarks’ biggest value proposition.