Lacoste shoes are expensive because of the brand's iconic reputation, use of premium materials and quality construction, and willingness of customers to pay more for the signature luxurious style and shopping experience.
Lacoste shoes have developed quite a reputation for being on the pricier side. While they may seem like simple canvas or leather sneakers at first glance, there are several factors that contribute to the higher cost of these iconic shoes.
Lacoste has cultivated an image of elite prep and luxury over its 85+ year history, so the brand commands more than your average pair of kicks. Let’s explore the top 10 reasons why Lacoste shoes come with a heftier price tag.
Top 10 Reasons Why Lacoste Shoes Are So Expensive
1. Brand Recognition and Reputation
As one of the most recognizable fashion brands in the world, Lacoste can charge more thanks to its famous name. The iconic crocodile logo immediately conveys a sense of luxury and exclusivity. This prestigious reputation allows the company to price shoes higher, knowing customers will pay for the associated status symbol.
2. Quality Materials and Construction
Lacoste shoes are made with high-end leathers, canvas, suedes, and textiles. Unlike fast fashion sneakers, Lacoste uses premium materials that increase durability and comfort. The stitching and construction is also executed with meticulous care and attention to detail. This boosts the cost, but it’s built to last.
3. Handcrafted and Limited Production
Many Lacoste shoes are handcrafted in France using time-intensive techniques perfected over decades. They are not mass produced in the thousands like big box brands. The limited production numbers combined with skilled craftsmanship mean more care goes into each pair – at a cost.
4. Classic and Iconic Styles
Lacoste has perfected a certain aesthetic and style over the years. Customers pay a premium for the company’s signature spin on preppy, tennis-inspired shoes. These classic silhouettes and styles maintain popularity year after year. You’re paying for that perfected, iconic look.
5. Luxury Retail Experiences
Part of the elevated pricing comes from the premium retail spaces Lacoste is sold in. Stores feature a luxe ambiance and attentive staff to match the luxury persona. This overhead cost gets incorporated into the shoes. The overall shopping experience feels exclusive.
6. Expensive Sponsorships and Advertising
Lacoste spends millions on celebrity sponsorships, endorsements, and glossy advertising campaigns. Big names wearing Lacoste shoes elevate the brand. These marketing efforts ultimately get passed to the consumer through pricing.
7. Exclusive Partnerships and Collabs
The brand frequently partners with high-end designers, athletes, and artists for limited capsule collections. Recent collaborators include Supreme, Peanuts, and DJ Kygo. These exclusive hookups drive demand – and prices.
8. International Import Costs
For U.S. customers, importing Lacoste shoes from France carries costs that raise prices. International transportation, logistics, and customs processes all contribute to overhead. Exchange rates also fluctuate.
9. Price Matching Among Retailers
Authorized retailers agree not to undercut each other on pricing. There’s an understanding that Lacoste shoes will be priced within a certain range. This price matching ensures the brand retains its luxurious appeal.
10. Customer Willingness to Pay More
At the end of the day, Lacoste shoes command higher prices because customers continue willing to pay more. The loyal fanbase sees value in the impeccable styling, craftsmanship and famous label. As long as people buy, Lacoste will keep prices elevated.