Herman Miller furniture commands premium pricing due to the brand’s 100-year history of high quality, influential designs; their use of cutting edge materials and technology to maximize health and performance; and their made-to-order production with heavy customization, strong warranties, and reputation as status symbols. When it comes to high-end office furniture, Herman Miller is one … Read more

When it comes to high-end streetwear brands, Amiri stands out for its sky-high prices. An Amiri graphic t-shirt can easily cost over $300, while its signature distressed denim jeans bear four-figure price tags. But why exactly is this L.A.-based label so gosh darn expensive? Let’s count down the top 10 reasons. Top 10 Reasons Why … Read more

Off-White is an expensive streetwear brand founded by Virgil Abloh because of his celebrity designer status, the use of premium materials and manufacturing, and the built-in exclusivity and collectability of each limited-edition and coveted piece. This allows Off-White to command very high prices from customers seeking both quality and the hypebeast social clout conferred by … Read more

Prada brands are expensive because they use high quality materials, skilled labor, and complex manufacturing processes to produce their luxury goods. Additionally, Prada invests heavily in design, marketing, retail spaces, anti-counterfeiting tech, and the overall shopping experience – all of which drive up costs that get passed to consumers through premium pricing. Ultimately, people pay … Read more

Tom Ford brand is expensive because of its top tier craftsmanship using luxury materials, handmade artisanal Italian construction, prestige stemming from Tom Ford’s iconic status and lavish presentation, and very limited production plus celebrity associations driving desire and exclusivity to feverish levels that enable highly inflated pricing to actually increase brand cachet. Tom Ford is … Read more

Loro Piana brands are expensive because they use the rarest, finest materials like vicuña wool and baby cashmere, control every part of production from sourcing to quality control for excellence, and limit quantities to maintain exclusivity. Their heritage of Italian craftsmanship, in-house innovations, prime real estate stores, and skillful artisans contribute to prices only the … Read more

Burberry brand is expensive because of its long heritage of quality and innovation, premier materials and European manufacturing that ensure exclusivity, and pricing strategies that maintain luxury prestige and appeal to targeted high-income demographics seeking aspirational status symbols and exceptional service. Burberry is one of the most recognizable luxury fashion brands in the world, known … Read more

Moncler brand jackets are expensive because they use premium goose down sourced ethically from Europe, are handcrafted in Italian and French ateliers leveraging generations of artisanal expertise, and undergo rigorous in-house testing. Moncler also collaborates with top fashion houses on limited capsule collections that offer exclusivity, provides a luxury boutique shopping experience, and caters to … Read more

Chanel brands are expensive because they use high-quality materials, rely on meticulous handcrafting and limited production, strategically price their products high to indicate exclusivity and luxury, and intentionally avoid sales, discounts or outlets in order to maintain an elite prestige perception that wealthy shoppers are willing to pay premium prices for. When it comes to … Read more

Dior is expensive because of their unmatched quality and luxury craftsmanship, use of rare high-end materials, strict output control that fuels exclusivity and demand, plus constantly investing in innovative designs and upholding the aspirational lifestyle fantasy they sell to loyal clientele. This combination of factors that enhance prestige perception gives them leeway to command exceptionally … Read more