Why Are Goyard Bags So Expensive? 10 REASONS WHY

Goyard bags are expensive because they are handmade in France using rare materials and specialized craftsmanship. Their limited quantities, exclusivity, customization options, and brand prestige also allow Goyard to command high prices for their bags. The intensive production process results in durable, high quality bags that are worthy investments for devoted collectors.

Goyard bags have become one of the most coveted and recognizable luxury handbags in the world. Known for their chevron print, customization options, and air of exclusivity, Goyard bags come with hefty price tags that can easily run into the thousands. But what makes these bags so expensive? Here are the top 10 reasons why Goyard bags command such high prices.

10 Reasons Why Are Goyard Bags So Expensive

1. Handmade Craftsmanship

Unlike most luxuries brands that outsource manufacturing, Goyard bags are almost entirely handmade in France by skilled artisans. Every step, from painting the chevron design to stitching the leather, is done meticulously by hand. This level of craftsmanship and attention to detail is extremely time consuming and drives up costs.

2. Exclusive Distribution & Limited Quantities

Goyard operates only 16 stores worldwide, making their products challenging to acquire. Limited quantities are produced, with popular styles often requiring waitlists. Their exclusivity paired with low supply allows Goyard to keep prices high. Limited distribution also reinforces the brand’s elite status.

3. Usage of Rare Materials

From crocodile skin to painted cotton canvas, Goyard uses high quality and rare natural materials for their bags. Many of these materials, like the resin-coated painted cotton canvas, are proprietary to Goyard and specially produced to their standards. The scarcity and production costs of these unusual materials impact the final price.

4. Personalized Customization

Goyard offers extensive personalized customization options, from custom initials and stripes to unique color combinations. This customization requires skilled artisans and adds to the time required to produce each bag, increasing costs. The ability to make a Goyard bag truly one-of-a-kind commands a premium price.

5. Brand Prestige & Recognition

As one of the oldest luxury French fashion houses, the Goyard name carries prestige. The brand is recognizable globally as a premier marker of wealth and status. This desirable brand recognition allows Goyard to price their products higher, knowing there is demand for such an eminent fashion house. Their rich history adds cachet.

6. No Advertising or Promotions

Unlike other luxury brands, Goyard does not advertise or promote their products through traditional channels. This rare approach relies on word of mouth, celebrity endorsement, and the allure of exclusivity to spread brand awareness. By not investing in advertising, Goyard maintains high profit margins on their products.

7. Intricate & Durable Construction

Meticulous hand craftsmanship results in bags with great attention to detail and extremely durable construction. The stitching, reinforcement, and assembly is designed to last for decades. This high level of quality and construction demands greater time and higher cost per bag. It also commands higher prices for the end product.

8. Unique Coating Process

Goyard’s signature Y-print chevron canvas is coated through a complex, multi-layer painting and treatment process that results in a lightweight, waterproof, and durable fabric. This coating technology was pioneered by the Maison Goyard in the late 1800s and remains unique to their production process today. The complex treatment drives up costs.

9. Environmentally Responsible Practices

Goyard utilizes workshops that run entirely on green energy sources like solar and wind. They use natural materials sourced responsibly and ethically whenever possible. Extra effort goes into ensuring sustainability and reducing environmental impact. While ethically commendable, these practices increase overall production expenses.

10. Hand-Painted Personalization

As mentioned earlier, Goyard offers extensive customization services including hand-painting initials, stripes, and other designs on each bag. This painting is done by workshops in France specially for each client. Having artisans hand-paint every personalization makes each bag unique and raises the price.