Rock Revival jeans are expensive because they use premium denim fabrics, feature hand-crafted embellished designs, are made in limited batches in the USA, and have built an exclusive aspirational brand image.
Rock Revival jeans have become one of the most popular and coveted denim brands over the last decade. Known for their stylish washes, intricate stitching and pocket designs, and flashy jeweled and embroidered back pocket logos, Rock Revival jeans come with a hefty price tag.
But why exactly are Rock Revival jeans so much more expensive than other designer denim brands? Let’s take a look at the top 10 reasons behind the high cost of Rock Revival denim.
Top 10 Reasons Why Rock Revival Jeans Are So Expensive
1. They Use Premium Denim Fabrics
One of the biggest factors behind Rock Revival’s high prices is the premium denim fabrics they use. Rock Revival sources their denim from some of the finest mills in Japan and Italy.
These fabrics, such as Japanese selvedge denim and Italian stretch denim, are more expensive compared to common denim fabrics. The exceptional quality and craftsmanship of these premium denims contribute to the elevated cost.
2. Signature Embellished Back Pocket Designs
Almost every pair of Rock Revival jeans features the brand’s famous, heavily embellished back pockets. The back pockets are decorated with high-quality Swarovski crystals, clusters of intricate stitching, colored embroidery, and painted or metallic logo designs.
Each pair of Rock Revival jeans has unique, hand-crafted back pocket designs. Producing these labor-intensive pockets adds to the jeans’ price.
3. Limited Batch Production
Rock Revival produces their jeans in small batches as opposed to mass production. This limits the supply of each wash and style of jeans, making them more exclusive and in turn driving up the retail prices. Limited edition runs of some of their most sought-after styles can demand even higher prices due to scarcity and exclusivity.
4. Hand-Applied Whiskers, Fading and Destruction
The worn-in, distressed details like fades, whiskers, creases and holes on Rock Revival jeans are applied by hand artisan designers. Each pair is individually worked on by adept craftsmen, which increases labor costs in the production process. This meticulous hand-finishing results in a uniquely broken-in and lived-in look for each pair of jeans.
5. Intensive Wash Process
Rock Revival jeans go through repeated wash, rinse and drying cycles with various techniques like stone-washing, acid-washing, enzyme-washing and ozone-processing. Some pairs are washed, dried and re-washed up to 20 times to achieve a perfectly faded and worn shade. This labor-heavy process using eco-friendly methods contributes to the high cost.
6. Custom-Designed Hardware
The rivets, buttons and zippers on Rock Revival jeans are custom-designed featuring the brand’s logo and motifs. These hardware pieces are specially crafted and proprietary, making sourcing and production more expensive compared to generic hardware. The hardware adds a signature touch to each pair.
7. Made in the USA
Even though the brand was founded in Russia, Rock Revival jeans are made in the United States in North and South Carolina using domestically sourced materials. Producing the jeans at home using American denim and labor results in higher manufacturing costs. But it also allows greater quality control.
8. Careful Construction and Quality Checks
Meticulous care goes into constructing Rock Revival jeans. The jeans are cut and sewn together by skilled sewers. Each pair then goes through multiple quality checks for defects. This diligent construction process ensures durability and longevity, hence justifying the higher cost.
9. Exclusive Distribution
Rock Revival jeans are not as widely distributed as other denim brands. They are primarily available through the brand’s website and flagship stores with limited inventory at high-end department stores.
The controlled and exclusive distribution keeps inventory lower. Limited supply and high demand lets Rock Revival price their jeans higher.
10. Brand Image and Marketing
Over the past decade, Rock Revival has successfully positioned itself as a premium denim brand oozing cowboy cool. The brand spends significantly on advertising and endorsements to maintain this aspirational image.
Big marketing budgets and branded experiences get added to the jeans’ pricing. The strong brand reputation allows the jeans to command higher prices.
IS rock revival jeans A Good Brand?
Yes, Rock Revival is considered a good high-end denim brand known for quality materials, stylish western designs, and meticulous construction. Their jeans are made with premium selvedge and stretch denims.
Are rock revival jeans Good?
Rock Revival jeans are regarded as very good quality jeans that fit well and have stylish detailing like hand-applied whiskers and fades. They are comfortable yet edgy. The embellished back pockets are eye-catching.
Are rock revival jeans Worth The Price?
For those willing to invest in premium denim, Rock Revival jeans are worth the high prices thanks to the luxe fabrics, intricate detailing, flattering fits and exclusive branding. The quality and craftsmanship justify the price for most buyers.
Where To Buy rock revival jeans?
Rock Revival jeans are sold on the brand’s website, in their flagship stores, and at select high-end department stores like Neiman Marcus, Nordstrom, and Bloomingdale’s that carry designer denim. Availability is limited.