Why is Off White Brand so Expensive? 10 REASONS WHY

Off-White is an expensive streetwear brand founded by Virgil Abloh because of his celebrity designer status, the use of premium materials and manufacturing, and the built-in exclusivity and collectability of each limited-edition and coveted piece. This allows Off-White to command very high prices from customers seeking both quality and the hypebeast social clout conferred by wearing the brand.

Off-White is one of the hottest and most coveted streetwear brands right now. Founded by Virgil Abloh in 2012, Off-White has made a name for itself with its iconic style blending streetwear and high fashion.

But with price tags often in the hundreds or thousands of dollars, Off-White has also garnered a reputation for being extremely expensive. So what exactly makes this brand so pricey? Let’s count down the top 10 reasons why Off-White comes with such a hefty price tag.

Top 10 Reasons Why is Off White Brand so Expensive

1: Virgil Abloh’s Design Pedigree

As the first African-American artistic director at Louis Vuitton, Virgil Abloh made history in the fashion world. He brought immense clout and notoriety to his personal label Off-White. His creative genius and connections in the industry allow the brand to command premium prices.

2: High-End Materials

The quality materials used, like Italian leather, fine cottons, and soft wool blends, make Off-White pieces worth the investment. These lux materials are built to last years, not fall apart after a few wears like fast fashion.

3: Limited Availability

With such high demand for the brand, many popular Off-White pieces are made in limited runs. The scarcity racks up the exclusivity factor. Low supply + high demand = a higher price tag.

4: Statement Branding

Off-White is known for its obvious branding, including slogans like “For Walking” and the signature diagonal stripes. You’re paying for clothing that makes a bold fashion statement and gets you noticed.

5: High Manufacturing Costs

Producing clothes ethically in Italy, Portugal, Canada, etc. rather than outsourcing to cheap factories overseas keeps manufacturing costs high. But it allows quality control.

6: Celebrity Endorsements

Major celebrities like Rihanna, Beyonce, and Serena Williams have flaunted Off-White publicly. Their endorsements make the clothes even more covetable for customers who want to emulate their style.

7: Resale Value

Limited edition and sold-out Off-White apparel can resell for double or triple retail price. Customers see them as valuable investments in future profit, allowing the high price point.

8: Collector’s Items

Speaking of investments, Off-White drops have become like collectibles for some fans. Unique colorways, collaborations with brands like Nike and Moncler, and one-time capsules make pieces rare gets over time.

9: Innovation

Virgil Abloh constantly pushes boundaries, with unconventional cuts, experimental fabrics, bold graphics, and more. Customers pay for clothing on the cutting-edge of fashion design every season.

10: Social Currency

For hypebeasts and fashionistas, wearing Off-White gives you clout. The eye-catching luxury pieces show you’re in-the-know. Customers pay huge amounts just to stunt in the brand.